Summer Challenges Announced

We have recently heard that Blizzard have announced some Summer challenges to give us players another way to pass the time while waiting for the new expansion to come out. Blizzard basically state that its to give us a reason to go out into the near forgotten areas which we once passed while levelling up our characters, such as Outland which has been pretty much forgotten about since Cataclysm was released. Their reason, for us to obtain rare mounts, rare achievements and rare items.

Image from www.wow-europe.com

These challenges encourage players to group up and visit certain areas which Blizzard have announced the "Challenges" are based, and to do things that they do not normally do anymore. (Basically trying to get players to play the game again, instead of hanging out in the cities twiddling their thumbs waiting for Mists of Pandaria).

My opinion on why Blizzard have made the Summer Challenges

My opinion on this is that Blizzard have only done this to try and reduce the number of players that hang around the main cities, such as Stormwind. Prior to Cataclysm most level 80 (the then top level) used to hang out in Dalaran, since Cataclysm was released when you visit or pass through Dalaran in Northrend its basically a ghost town, and most level 85 players have made their homes back in Stormwind or other major cities in Azoroth.