Mount Spotlight: Tyrael’s Charger

I just wanted to write a little about this unique looking flying horse type mount now available in World of Warcraft since the release of patch 4.3: Hour of Twilight.
The “Tyrael’s Charger” mount is given to any player that subscribes for a 12 month game play subscription to the World of Warcraft. The payment can still be made monthly but it has to be for a minimum of 12 months, basically you don’t have to pay for the whole 12 months in one payment. Additional to this anyone who signs up for the 12 month gaming will also receive a free download of Diablo III when it becomes available.
This is obviously one of Blizzards attempts to retain its players to the game, as we know that over 1 million users of world of warcraft have simply stopped playing the game due to one reason or another.

Personal Opinion of the “Tyrael’s Charger” mount.

I personally think that the “Tyrael’s Charger” mount looks stunning (from a female perspective) it doesn't seem to have any special perks or anything but its still a pretty mount to take a look at or use. It is one of those things that is not necessary to play the game but would be very nice to own.

The conclusion – its a matter of opinion.

Is this Blizzards way of attempting to retain players by subconsciously tapping into the greed gene built into everyone who plays the game (myself included), thus forcing them into another guaranteed 12 months of payment, roughly working out to £108 a year from each player choosing to take this option, and guarantying them a new mount and the promise of a free download of another of their games if it ever gets released (Diablo 3)?.
Or is it a simple gesture of kindness with a free mount and game for every loyal player who signs up for the next year?

The decision is yours to make – comments are appreciated on this.